ownered.ai

Terms of Service

Last updated: 11 October 2026 . Holtwood Holdings Ltd trading as ownered.ai

These Terms of Service govern your access to and use of the ownered.ai platform operated by Holtwood Holdings Ltd, registered in England and Wales ("we", "us", "our"). By creating an account or using the platform, you agree to be bound by these terms in full. If you do not agree, you must not use the platform.

1. The Service

ownered.ai is a B2B SaaS platform for off-market business acquisition deal sourcing. The Service provides tools for searching UK company data via Companies House, managing outreach campaigns, email warm-up, deal tracking, and AI-assisted support.

The Service is designed for professional and commercial use. Our users include individual acquirers, search fund operators, advisors, consultants, and investment professionals. You do not need to have a registered company to subscribe. By registering, you confirm that you are using ownered.ai for professional or commercial purposes and not as a consumer purchasing for personal, domestic, or household use. UK consumer protection regulations (including the Consumer Rights Act 2015) do not apply to subscriptions entered into for business or professional purposes.

2. Account Registration

  • You must provide accurate, complete, and current information when registering
  • You must be at least 18 years old and legally authorised to enter contracts in your jurisdiction
  • You are responsible for maintaining the security of your account credentials
  • You must notify us immediately of any unauthorised access to your account
  • You must not create multiple accounts to circumvent plan limits or trial restrictions

3. Subscriptions and Billing

Access to the Service requires an active paid subscription. Subscription tiers and pricing are displayed at ownered.ai/pricing. All prices are in GBP and exclusive of VAT where applicable.

  • Free trial: a free trial is available on all self-serve plans: 21 days on email plans and 7 days on the Postal plan. No payment is required to start your trial. To continue using the platform after the trial ends, you choose and activate a paid plan. Access ends automatically if no plan is selected.
  • Billing: subscriptions are billed monthly or annually in advance. We use Stripe to process subscription payments and manage billing. Ownered does not store full payment-card details. Stripe's handling of personal information is explained in its Privacy Policy: https://stripe.com/privacy.
  • Cancellation: you may cancel at any time via the billing portal in your account settings. Access continues to the end of your current billing period. No refunds are issued for unused partial periods.
  • Annual plans: non-refundable for the remainder of the paid term except where required by law
  • Price changes: we will give 30 days notice of any price increases to existing subscribers

4. Permitted Outreach and Acceptable Use

ownered.ai is built for targeted, professional business-to-business acquisition outreach. You may use the Service to identify UK companies and their owners and to contact them, by email or post, about a genuine interest in acquiring or investing in their business.

Under the UK Privacy and Electronic Communications Regulations (PECR), unsolicited marketing emails may be sent to corporate subscribers (such as limited companies and LLPs) without their prior consent, provided the sender is clearly identified and a valid means of opting out is given. Different rules apply to individual subscribers, such as sole traders and some partnerships, and to personal email addresses, where consent or another exception is generally required. UK GDPR applies wherever personal data is processed, including named business-contact information.

Company and contact records are accessed and used within the platform. Where the platform provides a feature to download or print materials — such as generating postal outreach letters — you may use that feature for your own legitimate outreach. You agree not to use the Service to:

  • Send unlawful, abusive or indiscriminate messages, including messages that breach PECR or UK GDPR, or messages unrelated to the recipient's business
  • Harvest, scrape, or misuse Companies House data beyond its permitted terms of use or the Open Government Licence v3.0 under which that data is published
  • Send deceptive, fraudulent or misleading messages, or disguise or conceal who you are
  • Continue contacting a recipient who has opted out, or attempt to bypass the platform's unsubscribe and suppression controls
  • Impersonate any person or entity
  • Attempt to reverse engineer, copy, or resell the platform or its data outputs
  • Use the AI assistant to generate illegal, harmful, or abusive content
  • Circumvent usage limits, plan quotas, or account restrictions
  • Share account credentials with individuals outside your licensed subscription
  • Use automated scripts, bots, or crawlers to interact with the platform outside of documented integrations
  • Conduct searches or campaigns at a volume or frequency that materially degrades service quality for other users
  • Resell, sublicence, or commercialise access to the platform or its data outputs without prior written consent

We monitor usage for compliance with these terms. Suspected abuse may result in temporary suspension pending investigation, a formal warning with a remediation period, or permanent account termination without refund, depending on severity. We will communicate our findings to you in writing where practicable.

5. Companies House Data

ownered.ai makes available company registration data and People with Significant Control (PSC) records sourced from Companies House. This data is publicly available information published under the Open Government Licence v3.0 by Companies House, an executive agency of the Department for Business and Trade. Records are held internally and refreshed periodically from the public register.

By using the platform you acknowledge that: (i) company and PSC data sourced via ownered.ai originates from the public Companies House register; (ii) you are responsible for ensuring your use of that data complies with all applicable laws including UK GDPR, PECR, and the Companies House acceptable use policy; and (iii) ownered.ai does not guarantee the accuracy or completeness of Companies House data as it is dependent on information filed by the companies themselves.

6. Data and Privacy

Your use of the Service is subject to our Privacy Policy. In summary: we store only what is necessary to provide the Service, we do not sell your data, and you retain ownership of all data you input.

You act as the data controller for any personal data you process through your outreach campaigns. You are responsible for the content, targeting and frequency of your messages, for identifying yourself clearly, and for respecting objections and opt-outs. Ownered supports this through its established safeguards: an unsubscribe link on every campaign email, automatic suppression of opted-out contacts for that sending address, automated sequences that stop when a recipient replies, and suppression of addresses that bounce or complain.

We are responsible, as a data controller, for how we source, hold and make available company and business-contact information in the platform, as described in our Privacy Policy.

7. AI Assistant Fair Use

The platform includes an AI-powered assistant. Usage is governed by the credit allowances associated with your subscription plan, which are displayed within the platform. Where usage significantly exceeds your plan allowance, we reserve the right to apply temporary rate limiting until your allowance resets at the start of your next billing cycle. In cases of suspected intentional abuse of the AI assistant, we may escalate to account suspension or termination under Section 4.

8. AI Features, Accuracy and No Reliance

The platform includes AI-powered features, including the Ownered AI Analyst, the AI Navigator (concierge), the DNS & Domain Setup Assistant, and other AI-assisted tools (together, the "AI Features"). The AI Features generate outputs automatically using third-party large language models and other automated systems.

You acknowledge and agree that outputs produced by the AI Features may be inaccurate, incomplete, outdated, or misleading, and may contain errors or fabricated information. We do not warrant, represent, or guarantee the accuracy, completeness, reliability, or fitness for any particular purpose of any AI-generated output.

AI-generated outputs — including any acquisition analysis, valuation commentary, risk assessment, financial figures, or recommendations produced by the Ownered AI Analyst — are provided for general informational purposes only. They do not constitute, and must not be relied upon as, financial, legal, tax, accounting, investment, or professional advice of any kind. No fiduciary, advisory, or professional relationship is created by your use of the AI Features.

You are solely responsible for independently reviewing, verifying, and validating all AI-generated output before acting on it, including by seeking advice from suitably qualified professionals and conducting your own due diligence. To the maximum extent permitted by law, we accept no liability for any loss or damage arising from your reliance on, or use of, any output generated by the AI Features. This Section 8 operates in addition to, and without limiting, the limitation of liability in Section 10.

9. Intellectual Property

All software, design, branding, and content within the ownered.ai platform is the exclusive property of Holtwood Holdings Ltd. You are granted a limited, non-exclusive, non-transferable licence to use the Service during your active subscription. This licence does not transfer any ownership rights to you.

10. Limitation of Liability

The platform is provided on an "as is" basis. To the maximum extent permitted by law, Holtwood Holdings Ltd shall not be liable for loss of profits, loss of data, indirect or consequential damages, or damages arising from your use of third-party services integrated with the platform (including company data providers, email delivery services, payment processors, or AI services).

Our total aggregate liability in any 12-month period shall not exceed the total fees paid by you in that period.

11. Service Availability

We aim for high availability but do not guarantee uninterrupted access to the Service. Planned maintenance will be communicated in advance where possible. We are not liable for any loss arising from temporary unavailability of the platform or third-party services we depend on.

12. Termination

We may suspend or terminate your access if you breach these terms or use the platform in a manner that risks harm to us, other users, or third parties. On termination, your right to use the platform ceases immediately. We will provide written notice of termination where practicable.

13. Changes to These Terms

We may update these terms from time to time. We will notify active subscribers of material changes via email with at least 14 days notice. Continued use of the platform after changes take effect constitutes acceptance of the revised terms.

14. Governing Law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

15. Contact Us

If you have any questions about these terms, please contact us at support@ownered.ai.

Holtwood Holdings Ltd . Registered in England and Wales . trading as ownered.ai

Contact: support@ownered.ai