Plans for finding and
approaching business owners

Email plans include 14-day email warm-up. Postal is letter-only, with no email infrastructure. Every plan includes Companies House data. No company registration needed.

Access update. Postal accounts are live. Email upgrades are underway and all account types will be live early November.

STARTER
£39/month

For solo deal makers getting started

500 new businesses emailed per month, up to 3 emails each
1 dedicated sending domain
Up to 10,000 postal dispatches per month
SIC, region and age filters
Basic campaign analytics
Email support

21-day free trial

Recommended
PRO
£99/month

For active acquirers running live campaigns

2,000 new businesses emailed per month, up to 3 emails each
Advanced filters (company age, owner profile)
3 dedicated sending domains
Up to 10,000 postal dispatches per month
Unlimited campaigns
Full enrichment on response
Virtual Data Room for secure deal document sharing
Ownered Analyst: reads financials, flags risks, drafts communications

21-day free trial

ELITE
£179/month

For serious acquirers running high-volume pipelines

4,000 new businesses emailed per month, up to 3 emails each
Advanced filters (company age, owner profile)
6 dedicated sending domains
Up to 10,000 postal dispatches per month
Unlimited campaigns
Full enrichment on response
Priority support
Virtual Data Room for secure deal document sharing
Ownered Analyst: reads financials, flags risks, drafts communications

21-day free trial

POSTAL
£19/month

For postal only outreach to Company Directors

Up to 10,000 postal dispatches per month
No email infrastructure
Filters: SIC, region, age, owner type, viability
Companies House + PSC owner data
AI letter drafting and sample preview
Automation for printing and sending at reduced postal rates
Deal pipeline and response tracking
Printing and postage charged separately
Capped enrichment
No email outreach, Analyst or Virtual Data Room

7-day free trial · Printing and postage are paid separately

Sending domains purchased separately.

TEAM
From £199 per seat/month

For PE firms, family offices and M&A advisors. Each seat includes 4,000 new businesses emailed per month (up to 3 emails each), 6 dedicated sending domains per member and up to 10,000 postal dispatches per month. Enrichment, Virtual Data Room and Ownered Analyst included, plus admin controls, an account manager and pipeline duplication management.

Included across plans

Included on every plan

Companies House + PSC owner data
Up to 10,000 postal dispatches per month
Printing and postage charged separately from dispatch allowances

Included on Starter, Pro and Elite

Unlimited company search
Contact enrichment included
AI email campaign builder
14-day email warm-up included
Email sequences of up to three emails, stopping on reply

Cancellation and licence policy

Monthly plans

Cancel at any time via the billing portal in your account settings. Your access continues to the end of the current billing period. No partial refunds.

Annual plans

Annual plans are non-refundable. Your access continues until the end of the paid term. You will not be charged again after cancellation.

Common questions

Can I sign up with Gmail or Outlook?

Yes. You can use any accessible email address to create and access your Ownered account. To send outreach campaigns, you will also need a business domain you control, such as yourbusiness.com. You do not need an existing mailbox on that domain because Ownered creates the sending address and routes replies into your Campaign Responses inbox.

Do I need to register a company?

No. You simply need a domain you control (e.g. yourdomain.co.uk). There is no requirement to have a registered company, and no existing mailbox on that domain. Sole traders, advisors and consultants are all welcome provided they control a custom domain.

How long is the free trial?

Email plans (Starter, Pro and Elite) include a 21-day trial, because a 14-day email warm-up is needed before live campaigns can be sent, and 21 days lets you finish warm-up and run your first campaign before deciding. The Postal plan has a 7-day trial, as letters need no warm-up and you can send your first mailing straight away.

Is payment required to start my trial?

No card required to start. Your trial begins the moment you sign up, with no payment details needed upfront. We will ask you to add a card before the trial ends so your access continues uninterrupted. If you do not add one, your trial simply ends and your data is preserved for 7 days.

How does ownered.ai compare to other tools?

Most tools are either general outreach platforms or company databases. ownered.ai is built for acquisitions: it combines UK company and owner records from Companies House with a route to contactable owners, email warm-up, acquisition-specific email and postal outreach, and AI analysis of filed accounts in one workflow. When an owner responds positively, the business is added to Deals automatically, and the Ownered Analyst (Pro, Elite and Team) can help interpret its financials, flag risks and sense-check a valuation range.

What counts as a Team?

A group of 4 or more people from the same organisation, billed directly to the organisation, not as individual seats

What happens if a team member leaves?

The team admin can reassign that licence to a new team member from the team dashboard instantly. Annual licences transfer at no cost. The departing member loses access immediately on reassignment.

How is my data kept secure?

Data is encrypted in transit and at rest. Campaign sending is limited to business domains you control, checkout is protected against automated abuse, and requests are rate limited. We do not sell or share your data with third parties. Full details are in our Privacy Policy.

What can the AI tools actually do?

ownered.ai includes several AI assistants. The Platform Navigator answers questions about ownered.ai, your account and general M&A strategy, with read-only guidance. The Domain and DNS assistant gives step-by-step, account-specific help configuring your sending domain. The Campaign Writing Assistant drafts personalised email sequences tailored to your target businesses. The Ownered Analyst (Pro, Elite and Team) produces a structured acquisition analysis covering the rationale, key risks, a valuation sense-check and recommended next steps, and answers follow-up questions on any deal, including documents you upload.